Social Media Law: The Ciroc Vodka Crew Is Catching Criticism; Don’t Let It Happen To You

December 23, 2018

Advocacy Group Says Ciroc Vodka Shirks Promotional Guidelines

Is the Federal Trade Commission about to slap Diddy, Bow Wow, and French Montana for shirking online marketing rules? If a consumer watchdog group has its way, then yes!

Truth In Advertising Has Its Eyes On Ciroc Vodka

Who is Truth in Advertising, you ask? It’s a consumer advocacy group that’s passionate about enforcing marketing guidelines.

Truth In Advertising’s Ciroc Campaign

Several months back, Truth In Advertising chastised DJ Khaled, a Ciroc brand ambassador, for not labeling his posts about the vodka with either an #ad or #paid hashtag. In response, he scoured through his back catalog, added the necessary disclosures, and deleted a few.

Fast forward a few months. Truth In Advertising is now calling out Diddy, Ciroc’s brand manager, in addition to several brand influencers, like Alessandra Ambrosio, Bow Wow, and French Montana, for failing “to reveal their material connection to the alcohol brand in a clear and conspicuous manner in violation of FTC law.”

What will happen? Unsure. But the FTC has been targeting online influencers as of late. So we may see some sort of formal action come January. We’ll keep you posted.

In the meantime, make sure your brand is FTC compliant. We can help.

Connect With An FTC and Online Marketing Lawyer

Do you run a business? Are you compliant with local, state, federal, and international online marketing regulations? There are quite a few.

Our team of advertising and marketing attorneys works with businesses, startups, and entrepreneurs to ensure their promotional campaigns don’t fly in the face of applicable laws.

We also represent businesses and individuals under FTC investigation. If the Commission has sent you a letter, don’t panic — and remember: the government doesn’t always win.

Give us a call. We’ll review your situation, outline options, and guide you down the best possible path.

The ideal way to avoid an FTC investigation, though, is to get a marketing compliance audit. The inexpensive investment could save you millions in future FTC settlement and legal fees.

Get in touch today to begin the conversation. Let’s figure out if we’re the best fit for your needs.


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