Tag: Deceptive Marketing

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FTC Revised Endorsement Guidelines 2023 - Disclosures for Influencers, Affiliate Marketers, and Brands
New FTC Endorsement Guidelines: 8 Things Brands and Marketers Need to Know
The FTC released revised guidance for sponsorship disclosures. Our lawyers break down the most impor [...]
FTC Supreme Court Case - Section 13(b)
Supreme Court Limits FTC’s Ability to Obtain Restitution for Deceptive Marketing
How will deceptive advertising lawsuits be impacted now that a favorite FTC enforcement tool is gone [...]
Marketing Tips - 5 Common Mistakes with Customer Reviews That Pose a Legal Risk
5 Common Review Tactics That Are Legal Disasters
A lawsuit from America’s consumer watchdog will almost certainly do more damage to your business t [...]
Online Marketing Law: Negative Fake Reviews
Can I Pay Influencers to Post Negative Reviews?
Can you pay influencers to trash competitors? The short answer: No. The long answer: Case details ma [...]
Chicago Business Lawyer
Online Business Law: What You Need To Know About The Consumer Review Fairness Act
Two years after lawmakers green lit the Consumer Review Fairness Act, FTC commissioners are using it [...]