New FTC Endorsement Guidelines: 8 Things Brands and Marketers Need to Know
The FTC released revised guidance for sponsorship disclosures. Our lawyers break down the most impor [...]
Tag: Online Reviews Law
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5 Common Review Tactics That Are Legal Disasters
A lawsuit from America’s consumer watchdog will almost certainly do more damage to your business t [...]
Influencer Marketing Law: An Easy-to-Understand Guide
The Federal Trade Commission published a guide called Disclosures 101 for Social Media Influencers t [...]
Beauty Brand Busted for Employee Product Reviews
Can employees post product reviews? As online marketing attorneys, we hear the question a lot — bu [...]
Online Marketing Law: Degeneres and Bullock Sue A Slew of Affiliate Marketers
Thousands of websites purposefully designed to resemble legitimate news outlets use fake celebrity e [...]
TINA Goes After Ryan’s Toy Review. Don’t Let it Happen to You!
The Federal Trade Commission may ground popular kidfluencer Ryan Kaji. TINA, a consumer activist gro [...]
Four Legal Considerations before Partnering with an Influencer
Over 80% of brands use social media influencers to promote products. But leagues of those companies [...]
3 Ecommerce Legal Myths Debunked
Contracts and agreements are a huge part of the e-commerce ecosystem. And despite the commonly accep [...]
The Legal Low Down on Paid Reviews
The e-commerce market is fueled by consumer reviews. Reportedly, 90 percent of shoppers consume feed [...]