New FTC Endorsement Guidelines: 8 Things Brands and Marketers Need to Know
The FTC released revised guidance for sponsorship disclosures. Our lawyers break down the most impor [...]
Tag: Sponsored Content
View All Blog Posts >
5 Common Review Tactics That Are Legal Disasters
A lawsuit from America’s consumer watchdog will almost certainly do more damage to your business t [...]
Four Legal Considerations before Partnering with an Influencer
Over 80% of brands use social media influencers to promote products. But leagues of those companies [...]
Kidfluencer Legal Considerations: What Every Parent and Manager Needs To Know
“Kidfluencers” are the new supermodels. Brands, from Crayola to Carnival Cruises, are courting y [...]
Unfair and Deceptive Marketing Lessons to Learn From the Roca FTC Case
A nutraceutical company must pay $25 million in fines over FTC Act violations involving a product du [...]
Can I Sue an Influencer for Underperforming?
You’re a brand that uses social media “influencers” to promote products. But what happens when [...]
Can I Pay Influencers to Post Negative Reviews?
Can you pay influencers to trash competitors? The short answer: No. The long answer: Case details ma [...]
Online Business Law: What You Need To Know About The Consumer Review Fairness Act
Two years after lawmakers green lit the Consumer Review Fairness Act, FTC commissioners are using it [...]