New FTC Endorsement Guidelines: 8 Things Brands and Marketers Need to Know
The FTC released revised guidance for sponsorship disclosures. Our lawyers break down the most impor [...]
Tag: Truth in Advertising
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Supreme Court Limits FTC’s Ability to Obtain Restitution for Deceptive Marketing
How will deceptive advertising lawsuits be impacted now that a favorite FTC enforcement tool is gone [...]
5 Common Review Tactics That Are Legal Disasters
A lawsuit from America’s consumer watchdog will almost certainly do more damage to your business t [...]
FTC Defense Law: University of Phoenix Signs Deceptive Advertising Settlement
Is the University of Phoenix is a “scam school”? That’s what an FTC commissioner insinuate [...]
Beauty Brand Busted for Employee Product Reviews
Can employees post product reviews? As online marketing attorneys, we hear the question a lot — bu [...]
Four Legal Considerations before Partnering with an Influencer
Over 80% of brands use social media influencers to promote products. But leagues of those companies [...]
“Made in the USA”: Easy-to-Understand Overview of FTC Guidelines
Last week, the Federal Trade Commission voted whether or not to fine companies that improperly use t [...]
Ecommerce Law: Can You Be Sued For “Fictitious Pricing” Perpetual Sales?
Sales are a staple of the e-commerce ecosystem, but rules do apply. For example: Perpetually adverti [...]
Unfair and Deceptive Marketing: A Shift Away From Federal Hearings?
The Third Circuit Court of Appeals made a decision that will affect “past conduct” cases current [...]