New FTC Endorsement Guidelines: 8 Things Brands and Marketers Need to Know
The FTC released revised guidance for sponsorship disclosures. Our lawyers break down the most impor [...]
Tag: Truth in Advertising
View All Blog Posts >
Supreme Court Limits FTC’s Ability to Obtain Restitution for Deceptive Marketing
How will deceptive advertising lawsuits be impacted now that a favorite FTC enforcement tool is gone [...]
5 Common Review Tactics That Are Legal Disasters
A lawsuit from America’s consumer watchdog will almost certainly do more damage to your business t [...]
Truth-in-Advertising Case: Goop Gets Censured Again
Once again, advertising watchdogs are slamming Gwyneth Paltrow’s Goop. The regulatory rumble is a [...]
Online Marketing Law: What Influencers and Marketers Need to Know
The Lanham Act primarily addresses trademark law, but it also forbids "false and misleading descript [...]
FTC Defense Law: University of Phoenix Signs Deceptive Advertising Settlement
Is the University of Phoenix is a “scam school”? That’s what an FTC commissioner insinuate [...]
FTC Marketing Law: House Flipper School Sued For Promising Much and Delivering Little
“Yet another real estate seminar scam,” is how the Federal Trade Commission characterize [...]
Beauty Brand Busted for Employee Product Reviews
Can employees post product reviews? As online marketing attorneys, we hear the question a lot — bu [...]
Online Marketing Law: Degeneres and Bullock Sue A Slew of Affiliate Marketers
Thousands of websites purposefully designed to resemble legitimate news outlets use fake celebrity e [...]