FTC Defense

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FTC Revised Endorsement Guidelines 2023 - Disclosures for Influencers, Affiliate Marketers, and Brands
New FTC Endorsement Guidelines: 8 Things Brands and Marketers Need to Know
The FTC released revised guidance for sponsorship disclosures. Our lawyers break down the most impor [...]
NIL Compliance: Do's & Don'ts
NIL Compliance: Do’s & Don’ts
NIL or name, image, and likeness have been a game changer for NCAA student-athletes. Recent changes [...]
Kim Kardashian Settles with the SEC for $1.26M
Reality TV star Kim Kardashian agreed to pay the SEC $1.26 million for failing to adhere to SEC guid [...]
FTC Supreme Court Case - Section 13(b)
Supreme Court Limits FTC’s Ability to Obtain Restitution for Deceptive Marketing
How will deceptive advertising lawsuits be impacted now that a favorite FTC enforcement tool is gone [...]
Marketing Tips - 5 Common Mistakes with Customer Reviews That Pose a Legal Risk
5 Common Review Tactics That Are Legal Disasters
A lawsuit from America’s consumer watchdog will almost certainly do more damage to your business t [...]
FTC Defense Law: University of Phoenix deceptive marketing case
FTC Defense Law: University of Phoenix Signs Deceptive Advertising Settlement
Is the University of Phoenix is a “scam school”? That’s what an FTC commissioner insinuate [...]
FTC Law: Employee Online Reviews
Beauty Brand Busted for Employee Product Reviews
Can employees post product reviews? As online marketing attorneys, we hear the question a lot — bu [...]
FTC Defense Law
Would The FTC Consider Your App a Stalking App? A Cautionary App Development Tale
Last year, a hacker sent a journalist a tip: Someone uncovered an exploit in a “stalking app” an [...]
Illustration of a social media influencer, a young woman wearing fashionable glasses. A collage of social media logos and icons is arrayed behind her.
Four Legal Considerations before Partnering with an Influencer
Over 80% of brands use social media influencers to promote products. But leagues of those companies [...]