Affiliate Agreements that Work for You - Boost Your Revenue and Achieve Success

Looking to expand your business reach and drive sales? An affiliate agreement may be just what you need. Affiliate agreements can be a great way to increase your reach and brand exposure.

Whether you’re a small business owner or a seasoned marketer, we’ll help you increase profits and protect your legal rights! 

Contact us today to schedule your free consultation! 

What is an Affiliate Agreement?

An affiliate agreement is a contract between two parties, usually a company and an individual or another company, where the affiliate network promotes the company’s products or services in exchange for a commission or other forms of compensation.

Affiliate marketing contracts are important legal documents that define the relationship between an affiliate marketer and a company.

An affiliate marketing Master Service Agreement (MSA)  is a legally binding document that outlines the terms and conditions for a company to work with an affiliate marketer.

As an affiliate marketer, you will be promoting a company’s products or services to your audience in exchange for a commission on each sale.

The MSA will typically cover important details such as payment terms, commission rates, and the obligations of both parties.

It is essential to carefully review and understand the terms of the agreement before signing to ensure that you are comfortable with the requirements and expectations.

Affiliate contracts are essential for establishing a clear understanding between the parties involved and ensuring everyone is on the same page about their roles and responsibilities.

Our team of affiliate marketing lawyers is capable of developing a personalized Master Service Agreement (the blueprint for all your contracts) and negotiating specific affiliate marketing agreements tailored to your needs. 

With our help, you can confidently navigate the complex world of contracts and ensure that your best interests are protected. 

Let our contract lawyers help guide you through the process and take the stress out of securing a contract that’s tailored to your needs.

What are Sub-Affiliate Agreements?

Sub-affiliate agreements are a fantastic way to collaborate and boost affiliate marketing efforts!

These agreements are essentially contracts between two parties where the primary affiliate (that’s you!) allows another party (the sub-affiliate) to promote the same product or service and earn a commission for any sales they generate.

The sub-affiliate typically promotes the product or service through its website, blog, or social media channels, using a unique affiliate link provided by the primary affiliate.

Any sales generated through the sub-affiliate link will result in a commission being paid to both the sub-affiliate and the primary affiliate, according to the terms outlined in the sub-affiliate agreement.

Sub-affiliate agreements may include details such as commission rates, payment terms, restrictions on advertising methods, and termination clauses.

They can benefit both parties, as they allow the primary affiliate to expand its reach and increase sales while providing the sub-affiliate with an opportunity to earn money by promoting products or services they believe in.

John Nagle, Head of Tax Law

What are the Benefits of an Affiliate Agreement?

There are several benefits to having an affiliate agreement for businesses. These are some key advantages:

  • Increased Sales 
  • Expanded Reach
  • Cost-Effective Marketing
  • Boosted Credibility
  • Flexibility

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Contact Gordon Law Group

Submit your information to schedule a confidential consultation, or call us at (847) 580-1279

Who Needs An Affiliate Agreement?

An affiliate agreement is typically necessary for businesses that engage in affiliate marketing, which involves partnering with affiliates who promote their products or services in exchange for a commission on sales.

Companies looking to boost their business and increase profits can benefit from an affiliate agreement. Here are a few examples.

  • E-commerce businesses that sell products or services online
  • Software companies that offer digital products or courses
  • Subscription-based services, such as meal delivery or streaming platforms
  • Influencer marketing agencies that work with social media influencers
  • Online marketplaces that connect buyers and sellers

Additionally, affiliate marketers who promote products or services for companies may also want an agreement to protect their interests and ensure that they receive compensation for their effort

What Should Be Included in an Affiliate Agreement?


Affiliate agreements should be clear, concise, and comprehensive, outlining all of the key terms and conditions of the partnership to ensure that both parties understand their obligations and responsibilities.

While you can find free affiliate agreement templates online for creating agreements, we highly recommend seeking the assistance of an experienced affiliate contract lawyer. 

This will help ensure that your agreement is legally sound and covers all necessary details.

Affiliate Marketing Lawyers You Can Trust

Professional, timely, efficient and knowledgeable.

All qualities you will receive while working with the team at Gordon.

-Joe B.

Michael Brandwein, Partner- Corporate Law 

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Submit your information to schedule a confidential consultation, or call us at (847) 580-1279

What is the Affiliate Payment Structure?

The affiliate payment structure refers to the way in which an affiliate is compensated for its promotional activities.

This can vary depending on the agreement between the parties, but it typically involves a commission-based model where the affiliate earns a percentage of the sale price of a product or service they help sell.

Here are some common affiliate payment structures in more detail:

  • Pay-per-sale (PPS): Affiliates are paid a percentage of each sale they generate for the company. This is the most common payment structure in affiliate marketing.
  • Pay-per-click (PPC): Affiliates are paid for each click on their affiliate link, regardless of whether a sale is made. PPC is less common than PPS but may be used for companies with high website traffic or low-profit margins.
  • Pay-per-lead (PPL): Affiliates are paid for each lead they generate, such as when a customer fills out a form or signs up for a free trial. PPL is often used in industries where lead generation is important, such as finance or real estate.
  • Revenue share: Affiliates are paid a percentage of the total revenue generated by the customers they refer. This may be a one-time commission or recurring commission for ongoing purchases or subscriptions.

The specific payment structure used will depend on the goals and preferences of the company and the affiliate.

It’s important to choose a payment structure that aligns with the company’s business model and profit margins while being attractive to potential affiliates.

What is the Role of an Affiliate Agreement Lawyer?

An affiliate agreement lawyer can play an important role in developing and negotiating an affiliate agreement.

They can help to ensure that the agreement is legally sound, protects the interests of both parties, and complies with relevant laws and regulations.

Some of the specific roles of an affiliate agreement lawyer include:

  • Drafting affiliate agreements
  • Reviewing existing agreements
  • Regulatory compliance
  • Dispute resolution
An affiliate agreement lawyer can provide essential legal support and guidance to clients engaged in affiliate marketing to ensure compliance, mitigate risks, and protect their interests.

Affiliate Marketing Lawyers You Can Trust!

At Gordon Law Group, we are committed to offering our clients thorough and exceptional service. 

Our team of experienced affiliate marketing lawyers can assist you in taking your business to the next level by guiding you in the right direction.

Don’t hesitate to contact us today and get started on the path to success!

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Contact Gordon Law Group

Submit your information to schedule a confidential consultation, or call us at (847) 580-1279