New FTC Endorsement Guidelines: 8 Things Brands and Marketers Need to Know
The FTC released revised guidance for sponsorship disclosures. Our lawyers break down the most important things you need to know.
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The FTC released revised guidance for sponsorship disclosures. Our lawyers break down the most important things you need to know.
Are you a budding affiliate marketer ready to start profiting from the sale of products? It’s a process that requires your affiliate marketing landing page to meet specific legal requirements.
NIL or name, image, and likeness have been a game changer for NCAA student-athletes. Recent changes to NCAA policies now allow college athletes to profit from their brand through endorsement deals.
Reality TV star Kim Kardashian agreed to pay the SEC $1.26 million for failing to adhere to SEC guidelines. Here’s what you should know!
How will deceptive advertising lawsuits be impacted now that a favorite FTC enforcement tool is gone?
A lawsuit from America’s consumer watchdog will almost certainly do more damage to your business than a 1-star review ever could.
We’re very excited to feature Gary Strauss on Small Business Spotlight! Gary is one of the owners of BIG &
Once again, advertising watchdogs are slamming Gwyneth Paltrow’s Goop. The regulatory rumble is a reminder about adhering to truth-in-advertising standards
Amazon.com will work closely with law enforcement in the United States and around the world on anti-counterfeit initiatives. Notably, the
The Lanham Act primarily addresses trademark law, but it also forbids “false and misleading description of fact, or misleading representation of fact, which in commercial advertising
It’s time to get your Illinois startup off the ground. So let’s look at five legal considerations with which you
Is the University of Phoenix is a “scam school”? That’s what an FTC commissioner insinuated after the for-profit college agreed
The Federal Trade Commission is turning its attention, once again, towards negative option marketing. If your checkout process automatically enrolls
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