New FTC Endorsement Guidelines: 8 Things Brands and Marketers Need to Know
The FTC released revised guidance for sponsorship disclosures. Our lawyers break down the most important things you need to know.
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The FTC released revised guidance for sponsorship disclosures. Our lawyers break down the most important things you need to know.
Last week, the Federal Trade Commission voted whether or not to fine companies that improperly use the “Made in the
Sales are a staple of the e-commerce ecosystem, but rules do apply. For example: Perpetually advertising an item at a
The Third Circuit Court of Appeals made a decision that will affect “past conduct” cases currently in the Federal Trade
“Kidfluencers” are the new supermodels. Brands, from Crayola to Carnival Cruises, are courting young social media stars. In some cases,
A nutraceutical company must pay $25 million in fines over FTC Act violations involving a product dubbed the “gastric bypass
You’re a brand that uses social media “influencers” to promote products. But what happens when one of them doesn’t deliver?
Can you pay influencers to trash competitors? The short answer: No. The long answer: Case details matter. Let’s take a
Two years after lawmakers green lit the Consumer Review Fairness Act, FTC commissioners are using it to charge a company
A well-executed Internet advertising campaign can make a business, but it must comply with Federal Trade Commission marketing and advertising
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